Trafficsourcers is a full service company that can specify, implement and maintain a complete onlinemarketingstrategy for your company as well as consult you in how to implement, for example, an inhouse onlinemarketingdepartment.
The methods at our disposal are listed below, click the links for a short description of each method. It is important to note that to achieve the right marketingmix you must utilize these tools together in an effective way.
Search engine optimization will place your site high on the organic listings of the major search engines bringing targeted traffic and new business.
Search engine optimization is all about getting to the first position on the organic listings of the major search engines. With organic listings we refer to the listings where you can not pay to receive a high position but have to take into consideration the search engine ranking algorithm.
Trafficsourcers works with both onpage and offpage search engine optimization. Onpage optimization is about optimizing the structure and content on the clients page itself. Offpage optimization is about getting external pages to place links of interests to you as well as making “sites of interests” that can attract keywords that are not possible to insert into your corporate site.
Webanalytics plays an integrated part when it comes to search engine optimization.Pay per click management is mainly about managing the sponsored search positions on the major search engines. With sponsored searches you place a maximum price that you are willing to pay per click. Depending on the amount you bid, clickthrough rate, the quality of your advertisements, landingpage and quality score of your account the search engine will decide your position and amount you need to pay every time a user clicks your ad.
Pay per click management is a timeconsuming process. Ads, searchwords and landingpages needs to be optimized on a monthly, weekly and sometimes even daily basis depending on the search volume.
Webanalytics plays an integrated part when it comes to pay per click management.Direct media buying refers to contacting publishers directly with an offer of displaying the client’s ads on their site. The price model for this is usually based on time (for example per week) or per impression. This method is usually much more expensive with regard to how much you pay per sale or lead. That being said direct media buying can be great for niche sites, special partnerships and pushing special promotions that needs such traffic volumes that the more cost efficient methods simply can not give.
Direct media buying is a hagglingbusiness, all to often the difference between the list price and what the seller is actually willing to sell for can be a rebate of over 90%. Therefore direct media buying is where inexperienced onlinemarketers often burn themselves.
By cleverly planning your direct media buying you can however achieve major competitive advantages however the risks are higher.